Entity Mappings
An entity mapping defines the relationship between a Jira issue type and a Salesforce object type. It is the foundational rule that tells the connector: when a Jira issue of type X is linked to a Salesforce record, that record must be a Y.
A binding can have multiple entity mappings — one for each issue type you want to sync. For example:
Bug → Case
Story → Lead
Task → Contact
Supported Salesforce Objects
In V1, entity mappings support four Salesforce object types:
Salesforce Object | Typical Use |
|---|
Case | Support tickets, incidents, escalations |
Lead | Unqualified prospects or inbound enquiries |
Contact | Known individuals at a customer account |
Opportunity | Active sales deals |
Custom objects are planned for V2.
Adding an Entity Mapping
Open the binding editor from the Bindings tab.
In the Entity & Field Mapping tab, click Add Entity Mapping.
Select a Jira Issue Type from the dropdown (populated from your project's issue types).
Select a Salesforce Object — Case, Lead, Contact, or Opportunity.
Click Add.

Entity mapping selector with Jira issue type and Salesforce object dropdowns
The entity mapping appears in the list. Each entity mapping has its own field mappings and value mappings configured separately.

Entity mappings list showing Bug → Case mapping with Configure Fields link
Editing and Removing Mappings
Click Configure Fields next to any entity mapping to open its Field Mappings drawer. To remove an entity mapping, click the delete icon — this also removes all field mappings and value mappings inside it.
How the Connector Uses Entity Mappings at Runtime
When a user links a Salesforce record to a Jira issue, the search modal filters by the Salesforce object types configured for that issue type's entity mapping. If no entity mapping exists for the current issue type, the Link Salesforce Record button is not shown.
When the auto-push trigger fires on an issue update, it looks up the entity mapping for the issue's type to determine which field mappings to apply before writing to Salesforce.